Luxury automobile giant BMW Group India has achieved its best-ever car deliveries in India, marking a historic milestone in country’s luxury car market. With 15,721 car deliveries in 2024, company recorded an impressive 11% year-on-year growth, further cementing its position as a leading luxury car manufacturer in region.
In addition to its success with traditional vehicles, BMW Group India delivered 3,000 electric vehicles (EVs) to date, becoming first luxury car manufacturer in India to reach this benchmark. This accomplishment underscores BMW’s commitment to sustainable mobility and innovation.
Key Milestones and Achievements
year 2024 was transformative for BMW Group India, as it achieved several remarkable milestones:
| Category | Key Figures |
| Total Car Deliveries (2024) | 15,721 units |
| Year-on-Year Growth | 11% |
| Total EV Deliveries (Till Date) | 3,000 units |
| Motorcycle Deliveries (2024) | 8,301 units |
| Q4 2024 Car Deliveries | 4,958 units |
| December 2024 Sales | 2,244 units |
| Luxury Class Cars Sold | 2,507 units |
| Electric Cars Sold (2024) | 1,249 units |
| Best-Selling EV Model | BMW i7 (384 units) |
Growth Drivers in 2024
BMW’s success in 2024 can be attributed to a combination of factors, including a strong product lineup, strategic customer initiatives, and growing demand for electric vehicles in India.
1. Product Excellence and Luxury Class Leadership
company’s product portfolio saw robust demand, especially in Luxury Class segment. BMW Group India sold 2,507 units of its top-tier models, including BMW 7 Series, BMW i7, BMW X7, and BMW XM. Notably, BMW X7 retained its position as highest-selling Luxury Class model, with over 5,000 units sold in India since its launch.
2. Record-Setting Sales in December
BMW Group India witnessed record-breaking sales in December 2024. company sold 2,244 units in December alone, representing 17% growth compared to same period in 2023. Q4 sales volume of 4,958 units was another notable achievement, contributing significantly to year’s success.
3. EV Leadership
BMW Group India is leading transition to electric mobility in luxury car segment. By delivering 1,249 fully electric cars in 2024, company solidified its position as a pioneer in sustainable luxury vehicles. BMW i7 emerged as best-selling electric model, with 384 units delivered, reflecting growing consumer interest in high-performance EVs.
Expanding Presence and Customer Initiatives
company’s success is also a result of strategic initiatives aimed at enhancing customer experiences. According to Vikram Pawah, President and CEO of BMW Group India, brand’s commitment to innovation and customer-centric solutions played a pivotal role in achieving these milestones.
“Posting highest-ever car sales in India, BMW Group India has also crossed a milestone of 15,000 cars. We had strongest product offensive in luxury car segment, paired with introduction of new initiatives like Retail. NEXT and expansion of bespoke experiences and services for our customers,” said Vikram Pawah.
BMW’s Retail. NEXT initiative and its expansion of customized experiences have redefined luxury car purchasing experience, ensuring that customers receive unparalleled service and attention to detail.
Rise of BMW Motorrad
In addition to its car sales, BMW Motorrad, two-wheeler division of BMW Group, delivered an impressive 8,301 motorcycles in 2024. This highlights BMW’s dominance in premium motorcycle segment, catering to a growing base of enthusiasts seeking performance and style.
BMW’s EV Milestone in India
BMW Group India’s delivery of 3,000 EVs represents a landmark achievement in Indian luxury automobile market. milestone showcases growing acceptance of electric vehicles in India and company’s efforts to cater to environmentally conscious consumers. With government’s push for green mobility and an increasing number of charging infrastructure projects, BMW is well-positioned to lead this transition.
BMW’s Legacy and Indian Operations
BMW began its operations in India in 2007, establishing a strong local presence with a manufacturing plant in Chennai and a parts warehouse in Pune. Over years, company has steadily expanded its footprint, introducing a wide range of luxury cars and motorcycles tailored to Indian market.
BMW’s commitment to quality, innovation, and sustainability has been driving force behind its success in India. By combining world-class engineering with locally relevant strategies, company continues to set benchmarks in luxury automobile segment.
Future Outlook
remarkable achievements of 2024 indicate a bright future for BMW Group India. As country’s luxury car market continues to grow, BMW is expected to further strengthen its leadership position by introducing new models, expanding its EV portfolio, and enhancing customer experiences.
company’s focus on sustainable mobility, coupled with its innovative approach to design and technology, positions it as a key player in shaping future of luxury transportation in India.
Conclusion
BMW Group India’s record-breaking performance in 2024 reflects its commitment to excellence and innovation. By delivering 15,721 cars, achieving 11% growth, and becoming first luxury car manufacturer to deliver 3,000 EVs in country, BMW has set new standards in Indian automobile industry. With a robust product lineup, customer-centric initiatives, and a vision for sustainable mobility, company is poised for continued success in years to come.
Disclaimer
This article is based on data and announcements provided by BMW Group India. All figures and claims are accurate to best of author’s knowledge at time of publication. Readers are encouraged to verify details with official sources before making decisions based on this information. author and publication assume no responsibility for any discrepancies or omissions.
