Jackson’s Honest, now known as Jackson’s Chips, is a brand that has taken premium snack market by storm with its unique offerings like coconut oil-cooked chips and grain-free puffs. With a remarkable journey that started as a personal mission, company has now achieved a $16 million net worth by 2025. This success is rooted in innovation, perseverance, and a commitment to quality.
Genesis of Jackson’s Honest
story of Jackson’s Honest began with Scott and Megan Reamer’s determination to find healthy snack options for their son, Jackson, who was battling a rare autoimmune disease. Their experiments with using organic coconut oil for cooking sweet potato chips led to birth of a revolutionary healthy snack brand.
Reamers’ passion for crafting health-conscious snacks resonated with a growing demographic seeking alternatives to traditional processed chips. Their focus on using non-GMO ingredients and premium oils such as coconut and avocado set their brand apart in a crowded market.
Shark Tank Season 9 Appearance
Jackson’s Honest gained national attention during their appearance on Shark Tank Season 9. Seeking $1.25 million for 5% equity, they presented a compelling case that caught interest of guest shark Rohan Oza. After intense negotiations, deal was finalized at $1.25 million for 15% equity. This partnership was pivotal, bringing Rohan’s expertise in scaling food brands to table and propelling company into new markets.
Operational Excellence
company’s growth is underscored by its robust operations. In 2021, they established a production facility in Muskego, Wisconsin, capable of producing 110 bags per minute. This facility has been instrumental in meeting growing demand for their products.
With over 25 unique flavors including popular varieties like Carolina BBQ chips and Sweet Potato Chips, Jackson’s Chips has successfully expanded its product line. rebranding from Jackson’s Honest to Jackson’s Chips in 2018 also marked a significant turning point, aligning brand with a broader audience while maintaining its roots in health-focused snacking.
Revenue and Distribution
By 2025, Jackson’s Chips generates annual revenues exceeding $16 million. company’s distribution network includes major retailers such as Whole Foods and Walmart, showcasing its strong presence in premium snack market. brand’s commitment to quality and innovation continues to drive consumer loyalty.
Key Milestones and Achievements
| Key Aspect | Details |
| Founders | Scott and Megan Reamer |
| Founded | Pre-2016 |
| Shark Tank Deal | $1.25 million for 15% equity with Rohan Oza |
| Rebranding Year | 2018 |
| Current Net Worth | $16 million (2025) |
| Annual Revenue | $16+ million |
| Production Facility | Muskego, Wisconsin |
| Production Capacity | 110 bags per minute |
| Key Products | Sweet potato chips, Grain-free puffs |
| Retail Presence | Nationwide, including Whole Foods |
Community Impact
Beyond business success, Jackson’s Chips is dedicated to making a positive social impact. company launched Everyday Heroes Program in 2021 to highlight individuals making meaningful contributions to their communities. This initiative exemplifies brand’s commitment to social responsibility.
Challenges and Triumphs
loss of their son, Jackson, in 2017 was a profound tragedy for Reamer family. This event, however, strengthened their resolve to honor his memory through brand. rebranding in 2018 and continued dedication to creating health-conscious snacks reflect their resilience and commitment.
Future Prospects
Looking ahead, Jackson’s Chips aims to expand its product offerings and deepen its market penetration. With a strong foundation built on quality and innovation, company is well-positioned for sustained growth in premium snack market. Future plans include exploring international markets and introducing new snack varieties, ensuring brand remains at forefront of health-conscious snacking industry.
Conclusion
Jackson’s Chips’ journey from a personal mission to a nationally recognized brand is an inspiring story of resilience, innovation, and success. With a current net worth of $16 million, company continues to set benchmarks in industry while honoring its roots and principles. Their story serves as a testament to potential of turning personal challenges into opportunities for creating lasting impact.
FAQs
What Happened to Jackson’s Honest After Shark Tank?
Following their appearance on Shark Tank, Jackson’s Honest rebranded to Jackson’s Chips in 2018. company has since expanded its product line and distribution, achieving significant growth.
Who Owns Jackson’s Honest?
Scott and Megan Reamer remain owners of Jackson’s Chips, continuing to lead brand with a focus on quality and health-conscious snacking.
How Much is Jackson’s Honest Worth?
As of 2025, Jackson’s Chips has an estimated net worth of $16 million, reflecting its success in snack industry.
Disclaimer
This article is based on publicly available information and does not constitute financial advice. figures mentioned are estimates and may vary. Readers are encouraged to conduct their own research for most accurate and up-to-date information.
| Keyword | Description |
|---|
| Jackson’s Honest Net Worth 2025 | Reflects the company’s estimated value of $16+ million in 2025, showcasing its growth and success in the healthy snack market. |
| Shark Tank Season 9 | The company appeared in Season 9 of Shark Tank and secured a $1.25M deal for 15% equity with Rohan Oza. |
| Healthy snack brand | Jackson’s Honest is known for its health-conscious snacks cooked with premium oils like coconut and avocado. |
| Coconut oil-cooked chips | Their signature product, chips cooked in organic coconut oil, caters to the demand for healthier alternatives. |
| Jackson’s Chips revenue | The company generates over $16 million annually through nationwide distribution and product innovations. |
| $16 million net worth | Highlights the company’s financial success, underscoring its strong position in the premium snack market. |
| Scott and Megan Reamer | Founders who started the brand to provide healthier snacks for their son Jackson, turning personal challenges into a business. |
| Whole Foods distribution | The brand’s products are available nationwide in Whole Foods, signifying its widespread retail reach. |
| Muskego production facility | Located in Wisconsin, this facility produces 110 bags of chips per minute, ensuring operational efficiency. |
| 110 bags per minute | Demonstrates the brand’s production capacity, aligning with its goal to scale while maintaining quality. |
| Sweet potato chips | A key product line featuring unique flavors like Carolina BBQ, Sea Salt, and Spicy Tomatillo. |
| Grain-free puffs | An extension of the product line offering allergen-friendly snacks made without grains. |
| Rohan Oza Shark Tank deal | The deal with Rohan Oza helped scale the brand and refine its market strategy and product offerings. |
| Jackson’s Chips rebranding 2018 | The company rebranded from Jackson’s Honest to Jackson’s Chips, reflecting its evolution post-2017. |
| Non-GMO ingredients | The brand emphasizes the use of non-GMO ingredients, appealing to health-conscious consumers. |
| Premium snack market | Positioned as a premium brand, Jackson’s Chips focuses on quality, taste, and health-conscious options. |
| Everyday Heroes program | A community initiative launched in 2021 to recognize young individuals making positive societal impacts. |
| Carolina BBQ chips | One of their popular flavors, exemplifying the brand’s innovative approach to snack offerings. |
| Crested Butte, Colorado | The company relocated here, continuing its operations while honoring Jackson’s memory. |
| Health-conscious snacks | Their product line caters to consumers seeking healthier, high-quality alternatives to traditional snacks. |
